Lloyds Bank Redesign
With the emergence of challenger banks many Legacy/Mainstreet banks have lost popularity especially among the Millenials and emerging GenZ. This is largely due to their offering several innovative features such as branchless services, easy and intuitively designed interfaces etc. New product offerings have been proposed to drive better engagement with the GenZ and to retain existing millenial consumers through retirement and health inusrance products as well as a redesigned intuitive user interface.
Task
Encourage easy initatition of retirement funds, Promote savings culture through the app interface, encourage short term savings goals among millenials, Book health insurance through the app interface
This methodology enables us to feel along with the user and identify pain points as well come up with solution based ideas.
User Personas helped me understand the attitudes, behaviours and personalities of each of the targeted demographics.
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